Wednesday, March 29, 2017

Article: "studying .BRAND New gTLDs"

Many participants in the latest ICANN meeting in Copenhagen asked that same question: "when is the next round of the ICANN new gTLD program?". If the question came from new gTLD service providers, I also noticed that it was different from "the first round": now the question focuses more on .BRANDs rather than Generic TLDs dedicated to selling domain names. The question also comes more from representatives of certain Trademarks who want to acquire a .BRAND domain name extension.

Read my article on CircleId

Thursday, March 23, 2017

ICANN Round 2: time to comment

The next round of the ICANN new gTLD program will open. If you disagree with what happens in the first round and want to check which modifications were suggested (and contribute for the next round to be a better one), this is the place to express yourself.

This public comment proceeding is being opened in order to obtain input on the Community Comment questionnaire developed by the GNSO's Policy Development Process Working Group that is evaluating what changes or additions need to be made to existing new gTLD policy recommendations.
 How to proceed:

  1. Read this - far too long - page first but since you won't read it until the end, proceed to next step;
  2. Download this document and check what's new;
  3. To send a comment, email here:;
  4. Check comments here (there are none at the moment of this publication).

Thursday, March 16, 2017

French want their .BRAND new gTLD

Wednesday, March 15, 2017

New gTLD Auction Proceeds Cross Community Working Group meeting

The new gTLD Program established auctions as a mechanism of last resort to resolve string contention (Competition between 2 or more applicants for TLDs).

Most string contention sets (approximately 90% of sets scheduled for auction) have been resolved through other means before reaching an auction conducted by ICANN through ICANN's authorized auction service provider, Power Auctions LLC.

It was recognized from the outset that significant funds could accrue as a result of several auctions. As such, these auction proceeds have been reserved and earmarked until the Board authorizes a plan for the appropriate use of the funds.

These proceeds are to be considered as an exceptional, one-time source of revenue. The ICANN community has now chartered a Cross-Community Working Group (CCWG) to develop a proposal(s) for eventual consideration by the ICANN Board on the mechanism that should be created to allocate the new gTLD Auction Proceeds.

This is a face-to-face meeting of the CCWG which is open to anyone interested to observe and participate in.

Starts Wednesday, March 15 • 3:15pm - 4:30pm (happening today)

Monday, March 13, 2017

Progress of New gTLD Program reviews

This is an interesting PDF to download. I suggest the reading of:
  • Program Reviews & Policy Timeline (Projected)
  • Next Steps
  • New gTLD Subsequent Procedures Policy Development Procedure Working Group Avri Doria, Jeff Neuman
  • Timeline – Where are we now?
  • Review of All Rights Protection Mechanisms Policy Development Procedure Working Group Phil Corwin
  • What are the current challenges & issues under discussion?
  • Future Impact?
  • Risk factors (disruptive new gTLD developments)
  • Recommendations

Thursday, March 9, 2017

Houston: we have a problem

ICANN is discussing the problem of Singular VS Plural new gTLDs at the moment and decisions "should be taken" prior round 2 to begin, in regard to this awful option to allow both strings to exist at the same time. The draft of the report can be reviewed here (PDF download). It starts page 115.

Something that I don't understand
This is an extract of the REAL ESTATE new gTLD report (entitled "Singular and Plural new generic Top-Level Domains") from March 2017, which clearly shows that there is a HUGE difference between the number of registered domain names ending in ".loan" (instead of ".com") and the number of domains ending in ".loans", with an "s".

Of course, I have my idea about this surprisingly high difference but I am interested in hearing other explanations.

Wednesday, March 1, 2017

Don't know what to do with your .BRAND new gTLD?

This article, written by Andrew Allemann, explains how the Major League of Baseball (the .MLB new gTLD) uses its own domain names ending in ".mlb" as redirections for search engine optimization.

The actual known problem with .BRAND new gTLDs is that they still have no idea what to do with their personalized domain name extension.

If the solution offered in this article also relies on Google's mood, it remains a concrete answer to the number one question asked by existing and future .BRAND new gTLD applicants: what is the benefit of spending so much money in my personalized domain name extension? This article ads one good answer to the question.

Read the article