Friday, December 15, 2017

Unsure if this .BRAND has noticed

It is a fact: owners of new gTLDs do not all use their personalized domain name extension because they don't know what to do with it. They pay for it because they can.

It is also a fact that some...don't know what they bought. I went to some meetings where the people belonging to a .BRAND new gTLD did not even know that they had their own extension.

I wonder if it is the case for the .LAMER new gTLD which advertises for a .CREMEDELAMER on the frontpage of its Registry. This is a Top-Level Domain that actually does not exist.

Wednesday, December 13, 2017

The future of Round 2 ?

Extracted from the slide of a working group at ICANN

This is what the next kind of new gTLD applications could look like instead of  "generic", "community" and "geographic" from the first round of the ICANN new gTLD program.

Friday, December 1, 2017

Des .MARQUES à la télévision?

Le parcours d’une entreprise ou d’une marque pour s’identifier sur Internet et souvent le même: un site Internet auquel une personnalisation viendra s’ajouter, celle du nom de domaine en “.com”. Pourtant, certaines marques en ont décidé autrement.

Des marques Françaises qui s’affichent
Bien que créer sa propre extension n’est pas chose facile, certains participants français au programme des nouvelles extension Internet, finalisé en 2012, ont beaucoup avancé et il n’est plus rare de voir leur publicité à la télévision. Sur les 49 candidats français, quatre affichent déjà leur nom de domaine estampillé “.marque” dans leur publicités.

Tel est le cas de Cuisinella avec son, de Schmidt avec son, de Leclerc avec son et de BNPParibas avec son

Thursday, November 9, 2017

No one cares about new gTLDs?

Yesterday, I published an article entitled: "Publication: a new gTLD for $10,000 ?" and actually my source made an error: it was $100,000 and not $10.000.

I have been publishing about new gTLDs "only" for a few years now and I agree that few people cared about new gTLDs.

My publication generated a lot of views for a small blog like mine so I can confirm today that many more people pay interest.

Monday, October 30, 2017

New gTLDs subsequent procedures

Thursday, October 19, 2017

First spam from a ".vin"

Website points then to a ".fr" website.

Tuesday, October 17, 2017

Ten Fold Engineering

Checking LinkedIn when I start my day is often something that I do first. I also do that exercise to double-check if one company which name has an ending in one of the new domain name extensions registered that new domain name.

Ten Fold Engineering belongs to these companies and has at least two domains:
  1. Its ".com";
  2. And its ".engineering".
Try this now:
  • Hit on the ".com" above and get rid of the ".com" in the URL;
  • Ad a "." right after the "d" and hit enter.
Isn't this shorter?

Monday, October 2, 2017

3 new gTLDs for "game"

There are 3 new generic Top-Level Domains for the sign "game":
  1. The .GAME new gTLD;
  2. The .GAMES new gTLD;
  3. The .游戏 (.game) new gTLD.
These 3 new gTLDs appear in the SPORT new gTLD report.

Wednesday, September 27, 2017

The right approach for .BRANDs

Unless I am wrong, I think that these .BRAND domain names were redirections to long URLs.
Not anymore:
  • ...
That could look like an approach for trademarks to start using their .BRAND new gTLD:
  1. Use new domain names as redirections to old long URLs;
  2. Host final contents differently;
  3. Use new ".brand" domain names and kill redirections.

Monday, September 25, 2017


The operation of the .chloe gTLD is being transferred to China Internet Network Information Center (CNNIC) as part of this test. Simulating an emergency registry operator transition will provide valuable insight into the effectiveness of procedures for addressing potential gTLD service interruptions.

Transition Simulation in Progress

Wednesday, August 30, 2017

New gTLD Subsequent Procedures

Less than 30 persons (in the world) are following-up with the new gTLD subsequent procedures.

And participants are...

This is a rather boring MP3 recording on Adobe. Names appear on the left.

Thursday, August 24, 2017

Free SSL with Goggle Suite

Users of "Google Sites", from the Google Suite of applications from Google, were just informed that they can now map their domain name to the new version of Google Sites.

The Good news: all users with a personal domain name are upgraded with a SSL certificate. No complex setup, no price increase, no blabla crap. Thank you Google.

Tuesday, August 1, 2017


The Registry seems to be inventing a new word for Bloggers using a ".blog" domain name.

Are you a "dotblogger"?

Tuesday, July 11, 2017

Visibility for new gTLDs

These are this morning's stats for, just before my latest publication.

I still don't understand these stats: why are they greater in the middle of July?

To appear on the gTLD Club, come here.

Wednesday, July 5, 2017

Communication announced for the .AFRICA new gTLD

According to the announcement below, the .AFRICA new gTLD is about to be announced in 55 African countries during a six month communication campaign.

A team will be traveling in each country for this.

Read the article (in French)

Thursday, June 29, 2017 : WTF?

I frankly admit that I have no idea with what's going on at the moment at Below is a copy-paste of the stats.

Wednesday, June 28, 2017

Thursday, June 22, 2017

Round 2 warm up ?

Is it this ICANN working Group's recent request to launch the next round of the ICANN new gTLD program in 2018 which is pushing service providers to publish more?

I noticed more publications recently from:
  1. The Dot Brand Observatory;
  2. Authentic Web Inc;
  3. A back-end registry provider.
Jovenet Consulting will be working with one single service provider for the the future round of the ICANN new gTLD program. If you are interested in working with us, read this. We also updated and simplified this offer.

Wednesday, June 14, 2017

Next Round in 2018?

Just read in a letter addressed to ICANN from one of its working groups:
"Setting a date for the next application window will provide certainty for ICANN the organization and potential applicants alike, but also ensure that all work efforts are completed in a timely manner. Given many of the associated reviews and dependent work efforts have been, or are near completion, we believe it is becoming increasingly important that a date for a next round be set. Based on the information contained in the body of this letter, we believe the fourth quarter 2018 should be the target date for the next application window".

Read the full letter (PDF document).

Friday, June 9, 2017

New gTLDs: education is key

French Corporate Accredited Registrar trains students about domain names...during exams ! Below is a case figure students had to answer for an official exam (in French).

This follows another initiative from a business school to provide their students with domain name related to the subject they will be studying (in French)

New gTLDs: French lead ;-)

Wednesday, June 7, 2017

Quote of the day

"Counting on Registrars to make a Registry profitable is like counting on a website to make a company profitable".

Thursday, June 1, 2017

New gTLD News: reddit

Testing a new communication channel for new gTLDs:

Monday, May 29, 2017

Coming: ""

Tuesday, May 23, 2017

The CSC new brand

I just read the publication about CSC announcing its new brand. CSC is one of the largest Corporate Registrars worldwide, also offering to submit ".BRAND" new gTLD applications to the ICANN.
I like the new logo by the way.

The website explaining the change says: "Our email addresses will remain the same, and our home URL will still be". OK.

CSC is not the owner of the ".CSC" new gTLD. The owner is the client of another company which application was submitted by one of its closest competitors: Markmonitor. I went to the ".CSC" new gTLD application and ended on this website which says (read on top): "CSC and HPE Enterprise Services are now DXC Technology".

Two questions:
  1. I understand that DXC Technology does not really need the" .CSC" new gTLD anymore so what to do with it: drop it or sell it...something else?
  2. What about a ".DXC" Technology new gTLD in the next round of the ICANN new gTLD program?
Caroline: reading this?

Friday, May 12, 2017

New gTLDs are a problem to .COM

People I work with know my passion for ".com" domain names (...) and I am often proud to say that I kept my legacy domain name to redirect it to my new one.

Checking the list of objections filed with Dispute Resolution Service Providers' archives, I noticed that Verisign, the .COM Registry, filed objections against all registries with a similar new gTLD:
  1. .BOM
  2. .CAM
  4. .ECOM
If this isn't a sign... I updated the list of confusingly similar new gTLDs with this information.

Monday, May 1, 2017

The CircleId Newsletter

I sometimes write articles on CircleId and noticed that a newsletter's field now appears on top of articles.

CircleId is an excellent source of information to follow what's going on in the new gTLD world and, since round one of the ICANN new gTLd program, it has become THE place where to announce.

For those to write there, I strongly recommend to add the "Top-Level Domains" tags to your article.

I am now a subscriber.

Monday, April 24, 2017

IDN homograph attacks and Branding

Which trademark/branding service provider is going to invent a product which includes to:
  1. Find a memorable name;
  2. Find the same domain name including:
    1. The ".com" domain name;
    2. The "industry related" corresponding new domain name (ie: ".forex" for Forex related businesses);
  3. Which includes characters free from IDN homograph attacks;
  4. SSL certificate.
The article with link above says that the problem is solved thank to browsers and SSL certificates but, will end-users double check if a domain name is true or not? I doubt it.

Tuesday, April 18, 2017

Announcing a new gTLD Event?

I just launched

Please send your next event announcements to me. It can be a podcast, a webinar, a conference, a launching, a Sunrise Period, a special program; etc...

Events should be related to new gTLDs. Note that:
  • your event will be posted and announced on;
  • your event will also be announced in the Newsletter (sent every day).

Don't know where to send your event announcement? Send your email here.

Monday, April 17, 2017

Strange article...

This is a recent publication about new gTLDs. It could look like it is written by a new gTLD hater but it isn't. I recommend the reading of this strange article doing the promotion of ... sub-domains.

Oh, and I love the ending: "new-GTLDs no longer have to be second best to dot COM".


Saturday, April 1, 2017

Did you notice?

There are two domain name extensions for:
  1. "Café": the .CAFE new gTLD, and;
  2. "Coffee": the .COFFEE new gTLD.
But no application was submitted for:
  • "Thé" nor;
  • "Tea".
Just for the note, none of the two strings are listed in the ISO 3166 alpha-3 code list of prohibited strings by the ICANN new gTLD program.

Wednesday, March 29, 2017

Article: "studying .BRAND New gTLDs"

Many participants in the latest ICANN meeting in Copenhagen asked that same question: "when is the next round of the ICANN new gTLD program?". If the question came from new gTLD service providers, I also noticed that it was different from "the first round": now the question focuses more on .BRANDs rather than Generic TLDs dedicated to selling domain names. The question also comes more from representatives of certain Trademarks who want to acquire a .BRAND domain name extension.

Read my article on CircleId

Thursday, March 23, 2017

ICANN Round 2: time to comment

The next round of the ICANN new gTLD program will open. If you disagree with what happens in the first round and want to check which modifications were suggested (and contribute for the next round to be a better one), this is the place to express yourself.

This public comment proceeding is being opened in order to obtain input on the Community Comment questionnaire developed by the GNSO's Policy Development Process Working Group that is evaluating what changes or additions need to be made to existing new gTLD policy recommendations.
 How to proceed:

  1. Read this - far too long - page first but since you won't read it until the end, proceed to next step;
  2. Download this document and check what's new;
  3. To send a comment, email here:;
  4. Check comments here (there are none at the moment of this publication).

Thursday, March 16, 2017

French want their .BRAND new gTLD

Wednesday, March 15, 2017

New gTLD Auction Proceeds Cross Community Working Group meeting

The new gTLD Program established auctions as a mechanism of last resort to resolve string contention (Competition between 2 or more applicants for TLDs).

Most string contention sets (approximately 90% of sets scheduled for auction) have been resolved through other means before reaching an auction conducted by ICANN through ICANN's authorized auction service provider, Power Auctions LLC.

It was recognized from the outset that significant funds could accrue as a result of several auctions. As such, these auction proceeds have been reserved and earmarked until the Board authorizes a plan for the appropriate use of the funds.

These proceeds are to be considered as an exceptional, one-time source of revenue. The ICANN community has now chartered a Cross-Community Working Group (CCWG) to develop a proposal(s) for eventual consideration by the ICANN Board on the mechanism that should be created to allocate the new gTLD Auction Proceeds.

This is a face-to-face meeting of the CCWG which is open to anyone interested to observe and participate in.

Starts Wednesday, March 15 • 3:15pm - 4:30pm (happening today)

Monday, March 13, 2017

Progress of New gTLD Program reviews

This is an interesting PDF to download. I suggest the reading of:
  • Program Reviews & Policy Timeline (Projected)
  • Next Steps
  • New gTLD Subsequent Procedures Policy Development Procedure Working Group Avri Doria, Jeff Neuman
  • Timeline – Where are we now?
  • Review of All Rights Protection Mechanisms Policy Development Procedure Working Group Phil Corwin
  • What are the current challenges & issues under discussion?
  • Future Impact?
  • Risk factors (disruptive new gTLD developments)
  • Recommendations

Thursday, March 9, 2017

Houston: we have a problem

ICANN is discussing the problem of Singular VS Plural new gTLDs at the moment and decisions "should be taken" prior round 2 to begin, in regard to this awful option to allow both strings to exist at the same time. The draft of the report can be reviewed here (PDF download). It starts page 115.

Something that I don't understand
This is an extract of the REAL ESTATE new gTLD report (entitled "Singular and Plural new generic Top-Level Domains") from March 2017, which clearly shows that there is a HUGE difference between the number of registered domain names ending in ".loan" (instead of ".com") and the number of domains ending in ".loans", with an "s".

Of course, I have my idea about this surprisingly high difference but I am interested in hearing other explanations.

Wednesday, March 1, 2017

Don't know what to do with your .BRAND new gTLD?

This article, written by Andrew Allemann, explains how the Major League of Baseball (the .MLB new gTLD) uses its own domain names ending in ".mlb" as redirections for search engine optimization.

The actual known problem with .BRAND new gTLDs is that they still have no idea what to do with their personalized domain name extension.

If the solution offered in this article also relies on Google's mood, it remains a concrete answer to the number one question asked by existing and future .BRAND new gTLD applicants: what is the benefit of spending so much money in my personalized domain name extension? This article ads one good answer to the question.

Read the article

Monday, February 27, 2017

Come on .RICHARDLI : show the example

New gTLDs need concrete examples to gain in notoriety. Famous people, super stars and other popular singers can help achieve this.

Unfortunately, the only person - worldwide - to have considered creating domain names with an extension ending with her name, DOES NOT USE IT.

Mr Richard Li Tzar Kai, a Hong Kong businessman and philanthropist, created the ".richardli" domain name extension but no domain name has been created yet, but one redirection. When you click on, you will notice that it works but it redirects to another website.

If I can understand the move to protect some finance personality's name, I don't understand why superstars with a big ego have missed the opportunity to apply for their family or complete name as a domain name extension. 

Securing a superstar's name as a Trademark is common. Some even spend outrageous amounts of money acquiring and registering domain names to protect the name of their child so...isn't it time to consider the next round of the ICANN new gTLD program to create a serious and unique buzz?

What about a ".kardashian" domain name extension for a ? Or will it be aé ?

Thursday, February 23, 2017

That old post I just noticed about Nomulus

IP Twins is a popular French law firm to offer a full-package of domain name related services (registration, search, audit and monitoring), web services (web content search, audit and monitoring, AdWords™, auctions) and IP services (consulting, TMCH, new gTLDs applications).

This company is typically the kind of law firm to offer its clients a .BRAND new gTLD solution for the next round of the ICANN new gTLD program.

I just noted this post about Nomulus, pointing to my article following the Nomulus announcement from Google and I appreciate to be quoted in it actually.

Another good read that I just posted.

Tuesday, February 21, 2017


I received an email asking me why the .MOTO new gTLD was not listed in the SPORT new gTLD report.

The .MOTO new gTLD is a Trademark for which Charleston Road Registry (Google's company for new gTLDs) submitted an application to the ICANN. It intends to operate the extension as a closed registry with Google as the sole registrar and Motorola Mobility (and its affiliates), as the sole registrants.

For this reason it does not appear in the Sport new gTLD report.

Friday, February 17, 2017

Continental new gTLDs

Generic Top-Level Domains:
  1. .ASIA = done
  2. .AFRICA = done
  3. .EUROPE = to be done? (the ".eu" top-level domain already exists but is considered as a ccTLD)
  4. .AMERICA = to be done?
  5. .OCEANIA = to be done?
  6. .ANTARTICA = to be done?

Thursday, February 16, 2017

The .AFRICA new gTLD

.AFRICA new gTLD was delegated.

Check here (15 February 2017).