Most brand/domain name monitoring tools are more or less the same: some are efficient but expensive, some are cheap but do not provide enough information, some provide an info you don't need, some require 37 clicks to find what you look for, some just send a report in your email and that is fine, some offer support while some don't, some provide an extremely detailed information about a Registrant which is what you need and some just provide the print of a Whois. Of course, most of them send an alert in your email according to your needs.
With new gTLDs coming and the need for monitoring service providers to offer "something more" to their clients, the Trademark Clearinghouse plug-in is the option that could make a strong difference on this market.
As a client, it is clear the monitoring service I subscribe to will have to offer this new "add-on" which alerts me when a domain is submitted for registration in any new gTLD, and is a close or an identical match to my brand in the Trademark Clearinghouse.
I will be promoting these tools in a close future, I you are interested in sponsoring me to acquire visibility for your tool (or service), please contact me.