Wednesday, November 30, 2011

How should Google treat new gTLDs ?

This is a video dated august 2011 I found and Matt Cutts, head of Google's Webspam team, answers the question: "Google treats .co as a generic TLD?". I selected this video because it gives an idea of how future new domain names could be considered in Google's algorithm. The .co extension is the country code Top-Level Domain for Colombia.

We all want to know if a wine web site ending with a the ".wine" extension will be better indexed than the same web site ending with a ".us" (.wine ans .us are examples here, question is the same for .rugby domain names). 

The answer is clear to me:
  1. It treats .co domain names like the country code Top-Level Domains they represent: domain names for the country of Colombia, then;
  2. .co domain names can be adapted (cheat ?) to the web site's content using Google tools.
For the average user who will buy a new domain name, it seems like what the domain name extension really mean will seriously be taken into account.

Sunday, November 27, 2011

.FC Top-Level Domain for "Football Clubs"

Yes, you read well: this is a two characters' string.

The idea here is to create a domain name extension for Football Clubs only. An interesting idea but .FC would certainly not be allowed by ICANN because 3 characters are required at least.

The idea is developed here:

I founf .FC on Wikipedia.

Wednesday, November 23, 2011

.NURSE Top-Level Domain coming ?

Spotted by NewgTLD site, Sir Thomas Fergusson, president of the Royal Londonderry Hospital of St. Pancras, has already applied for the .NURSE Top-Level Domain. I understand they are applying for this domain name extension in the first round.

Article can be found here

(Domain Gang is a parody site :-)

Monday, November 21, 2011

The Applicant guidebook available in French soon!

According to an email I just received:
  1. An updated version of the Applicant Guidebook will be available sometime this month ;
  2. French is one of the languages it is being translated into but there is no specified date for this publication.
I don't know what the changes are going to be in the updated version, neither can I say whether it will be called the “final version” or “version 8”.

I am happy French readers can have the same level of information as the rest of the world...because everyone knows the rest of the world speaks English right ?


Sunday, November 20, 2011

A French company registers the trademark POINT-PARIS

In October 2009, a French company registered the trademark POINT-PARIS (which means "Dot-Paris"). After the City of Paris challenged the registration, the French TM Office found the application valid.

Note there always is a "yes but"...

Read the explanation of Cédric Manara on LinkedIn: (you will be required to subscribe).

The decision can be read here (a .pdf document will open).

Nb: a subcription to the "New generic Top-Level Domains" LinkedIn group is free.

Thursday, November 17, 2011

.ROCKS Top-Level Domain

"Every Person, Every Place, Every Possibility, ROCKS!"

Check the we b site of the project here :

Wednesday, November 16, 2011

The .IBAN Top-Level Domain initiative

Found by Jean-François Vanden Eynde from eBrand Services, a .IBAN potential extension is being discussed. 

More information can be found here:

.PAY or .GIRO Top-Level Domain ?

Read more about concetos concept and purpose of .PAY or .GIRO new generic Top-Level Domains.

"The “.GIRO” or “.PAY” Internet Top-Level Domain (TLD) is proposed as a specialized naming infrastructure to facilitating bank wire transfers internationally. It enables bank and postal account holders to publish memorable provider-independent account identifiers and to determine routings."

Tuesday, November 15, 2011

.WINE domain names in the French press

Found in SUD-OUEST, French wines are highly cybersquatted and France needs to catch up with domain names. .WINE domain names are to become a serious opportunity to consider.

According to a study from Jean-François Poussard and its online brand monitoring tool Keep Alert, .wine domain names (ex: can be an opportunity for France to start building its wine culture on Internet.

For more information, check the dotvinum project.

Monday, November 14, 2011

.NOBLE Top-Level Domain

"The objectives of The dotNoble Foundation are to promote international contacts between people who are entitled to use a noble title or similar predicate, and between organisations of such persons".

Web site is available here:

.WATCH French Trademark registered

Company of the same name is being set up:,FMARK-2

.DOG French Trademark registered

The trademark is translated in french as "point chien":,FMARK-2

Saturday, November 12, 2011

.CLUB Top-Level Domain

.CLUB is one of these Top-Level Domains expected to appear at some point. The word "club" is an interesting one because it is used in the most spoken languages worldwide : English, French, Spanish.

Visit the web site here and : "join the club" !

Friday, November 11, 2011

Google talks about new gTLDs...

...and it sounds very good.

Check minute 37:19 on this You Tube video dated September 2011.

Matt Cutts is the head of Google’s Webspam team and he is the person to answer the magic question everyone invloved in a new gTLD project wants to hear the answer : will a new Top-Level Domain affect Search Engine Optimization (SEO) ?

Let's "re-question" here :

  • Will I be better indexed in Google if my web site which deals about wine has a domain name ending in .wine?
  • Will this web site be better positionned if I use instead of

Well...Google starts to talk and a new video from Matt Cutts is coming on new gTLDs :-)

Monday, November 7, 2011

.LION Top-Level Domain coming soon ?

Same domain name was registered with an "s" and points to the same page.
I did not check all animals' names. It is lucky "rotary" is not an animal's name by the way :-)

Friday, November 4, 2011

.WIEN new gTLD web site.

The official web site for .WIEN domain names (according to my unserstanding of Austrian).

Web site is available here