Wednesday, September 27, 2017

The right approach for .BRANDs

Unless I am wrong, I think that these .BRAND domain names were redirections to long URLs.
Not anymore:
  • http://location.leclerc/
  • https://www.mouvement.leclerc/
  • http://www.photomoinscher.leclerc/
  • ...
That could look like an approach for trademarks to start using their .BRAND new gTLD:
  1. Use new domain names as redirections to old long URLs;
  2. Host final contents differently;
  3. Use new ".brand" domain names and kill redirections.

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