...what is their approach to bringing new domain names to market?
Donuts is an applicant that threw the entire domain name industry into uproar due to the number of applications it submitted: 307 in total. Recent figures about Donuts are available here.
It is hardly surprising that whenever new gTLDs are mentioned in the media that Donuts are mentioned alongside due to shear number of applications that they have submitted. There are dozens of articles in the media mixing information and opinions about Donuts. Often, they address the benefits to those registrants who are excited about the possibility of acquiring a new domain name and the threats to those who have an existing .COM domain name portfolio.
Read the end of my article on CircleId.