Wednesday, February 20, 2013

New gTLDs SWOT Analysis: WEAKNESSES

This post follows part 1 of my SWOT analysis of the ICANN new gTLD program.

The SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project: the ICANN new gTLD program in this case.

WEAKNESSES
  • Delays in the program;
  • Difficult to deal with, for new gTLD applicants;
  • Groups and well represented communities will find it practically impossible to defend themselves from abusive standard applications;
  • A nightmare for brands;
  • Very expensive;
  • Multiple versions of the initial methodology: the Applicant Guidebook;
  • An International communication campaign?
  • “IN ENGLISH ONLY”;
  • Applicants will all market their domain names at the same time;
  • The interest of end of the line users or new gTLD service providers?
  • Acquiring a string representing a recognized Community is open to...anybody;
  • Too many participants;
  • Intended for new gTLD applicants and domain name service providers, not for end users;
  • Same strings with exact same meaning can be considered differently in different languages;
  • Transparency;
  • It is the role of each brand to pay for its protection;
  • ICANN is supposed to be an International organization;
  • The Applicant Guidebook can be modified anytime;
  • The RAA contract.
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