A blog by Jean Guillon, new gTLD Consultant at Jovenet Consulting with an interest in new generic Top-Level Domains.
Wednesday, February 13, 2013
New gTLDs SWOT Analysis: STRENGTHS
The SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture (source Wikipedia).
It is "new" in the history of Internet = what is new attracts the eye of journalists, bloggers, service providers, lawyers, lobbyists, new gTLD applicants but not only (100%);