Thursday, March 15, 2012

Comments from Google on new gTLDs

"Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will." This question was answered by a back-end registry promoting and selling new generic Top-Level Domains.

Matt Cutts, head of the webspam team at Google seems to have a different answer to this question and came back responding a "Sorry, but that's just not true".

If I can understand the answer of Matt Cutts, I don't think the initial question was asked the correct way so I asked him in more simple words:

My question:
"If I should launch a web site in 2013 (or later when the .wine registry is launched) which content is about wine: would google favor the one with a .wine extension or the one with a .com extension?"

Will Matt answer this question? I will keep you posted. :-)

Follow posts here.

1 comment:

Rubens Kuhl said...

Matt himself has answered this before on a Google Webmaster videocast. It's more of a cycle: relevant content to keyword X gets posted on .X ; at some point .X stands out as having relevant content, and then .X gets some boost (not rocket boost) on keyword X searches. So if you get a lot of vineyards to sign for .wine and use it (not just redirect to .fr, .it, .es, .za, .com), it will happen.

But when it happens, it will be somewhat difficult to know wether it was the content or the TLD, because the weighting is something that is not disclosed by Google and they change it as a matter of weeks.

".Wine to the people"!