Thursday, January 11, 2018

Jovenet Consulting in French

For the second time, I spent the necessary hours to translate the second version of the Jovenet Consulting website...into French.
This is now done and I will be adding a few more things soon.

Friday, January 5, 2018

New gTLDs: a good read

New TLD Launch: Lessons Learned
  1. Far Too Much New GTLDs at Once
  2. High Complexity on the Introduction of New gTLDs
  3. Technical and Operational Challenges Due to Non-Scalability
  4. Marketing and Awareness – the Assumptions Were Wrong
  5. Unpleasant Pitfalls
  6. Future Prospects
Read the article on CicleId

Friday, December 15, 2017

Unsure if this .BRAND has noticed

It is a fact: owners of new gTLDs do not all use their personalized domain name extension because they don't know what to do with it. They pay for it because they can.

It is also a fact that some...don't know what they bought. I went to some meetings where the people belonging to a .BRAND new gTLD did not even know that they had their own extension.


I wonder if it is the case for the .LAMER new gTLD which advertises for a .CREMEDELAMER on the frontpage of its Registry. This is a Top-Level Domain that actually does not exist.

Wednesday, December 13, 2017

The future of Round 2 ?

Extracted from the slide of a working group at ICANN


This is what the next kind of new gTLD applications could look like instead of  "generic", "community" and "geographic" from the first round of the ICANN new gTLD program.

Friday, December 1, 2017

Des .MARQUES à la télévision?

Le parcours d’une entreprise ou d’une marque pour s’identifier sur Internet et souvent le même: un site Internet auquel une personnalisation viendra s’ajouter, celle du nom de domaine en “.com”. Pourtant, certaines marques en ont décidé autrement.

Des marques Françaises qui s’affichent
Bien que créer sa propre extension n’est pas chose facile, certains participants français au programme des nouvelles extension Internet, finalisé en 2012, ont beaucoup avancé et il n’est plus rare de voir leur publicité à la télévision. Sur les 49 candidats français, quatre affichent déjà leur nom de domaine estampillé “.marque” dans leur publicités.

Tel est le cas de Cuisinella avec son www.ma.cuisinella, de Schmidt avec son www.home-design.schmidt, de Leclerc avec son www.traiteur.leclerc et de BNPParibas avec son https://mabanque.bnpparibas.